Full Time
Pasadena, CA
Posted 4 months ago

711 Media is looking for a Paid Marketing Specialist to join the Digital Team and support our efforts in acquiring new customers on various paid media channels, including Facebook, Google/YouTube, Snapchat, and TikTok. This role will report to the Director of Digital and work collaboratively across the Marketing and Creative teams. This is a full-time position with company benefits based in Pasadena, California. We are looking for local candidates only. 

Responsibilities:

  • Support paid media efforts across platforms – Facebook/Instagram, Google/YouTube, Snapchat, TikTok, etc.
  • Create new campaigns aimed at customer acquisition and direct response.
  • Optimize and scale campaigns based on target performance metrics
  • Analyze and report on campaign performance across platforms
  • Keep track of latest platform developments (e.g., new features) and opportunities (e.g., betas) across paid media channels
  • Maintain ad platforms in terms of custom audiences, product catalogs integrations, billing issues, etc.

Qualifications:

  • Minimum 2+ year of experience running paid media on Google/YouTube, Facebook, Snapchat, TikTok, or similar platforms
  • Strong understanding of paid media and associated metrics
  • Fundamental understanding of attribution models
  • Scrappy, determined, team player
  • Problem solver with a sense of urgency
  • Entrepreneurial mindset and ability to take ownership
  • Excellent communication skills
  • Experience working in direct response marketing highly preferred

About You:

  • You can get things done without perfect resources, are innovative and work with a sense of urgency
  • You have high standards, take ownership of your work and are invested in the outcome
  • You proactively help others, stay positive and have a good sense of humor
  • Strong analytical ability
  • Comfort with a rapidly evolving work environment, and experience taking initiative
  • Excellent communication and presentation skills
  • Interest in digital marketing industry
  • Desire to run paid media as a career
  • Test and Learn mentality
  • Highly energetic and uplifts people around them
  • Learns new technology / business software with ease

Submit resumes to jobs@711media.tv

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Job CategoryDigital

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