711 Media is looking for a Paid Marketing Specialist to join the Digital Team and support our efforts in acquiring new customers on various paid media channels, including Facebook, Google/YouTube, Snapchat, and TikTok. This role will report to the Director of Digital and work collaboratively across the Marketing and Creative teams. This is a full-time position with company benefits based in Pasadena, California. We are looking for local candidates only.
- Support paid media efforts across platforms – Facebook/Instagram, Google/YouTube, Snapchat, TikTok, etc.
- Create new campaigns aimed at customer acquisition and direct response.
- Optimize and scale campaigns based on target performance metrics
- Analyze and report on campaign performance across platforms
- Keep track of latest platform developments (e.g., new features) and opportunities (e.g., betas) across paid media channels
- Maintain ad platforms in terms of custom audiences, product catalogs integrations, billing issues, etc.
- Minimum 2+ year of experience running paid media on Google/YouTube, Facebook, Snapchat, TikTok, or similar platforms
- Strong understanding of paid media and associated metrics
- Fundamental understanding of attribution models
- Scrappy, determined, team player
- Problem solver with a sense of urgency
- Entrepreneurial mindset and ability to take ownership
- Excellent communication skills
- Experience working in direct response marketing highly preferred
- You can get things done without perfect resources, are innovative and work with a sense of urgency
- You have high standards, take ownership of your work and are invested in the outcome
- You proactively help others, stay positive and have a good sense of humor
- Strong analytical ability
- Comfort with a rapidly evolving work environment, and experience taking initiative
- Excellent communication and presentation skills
- Interest in digital marketing industry
- Desire to run paid media as a career
- Test and Learn mentality
- Highly energetic and uplifts people around them
- Learns new technology / business software with ease
Submit resumes to firstname.lastname@example.org