711 Media is looking for a Paid Marketing Specialist to join the Digital Team and support our efforts in acquiring new customers on various paid media channels, including Facebook, Google/YouTube, Snapchat, and TikTok. This role will report to the Director of Digital and work collaboratively across the Marketing and Creative teams. This is a full-time position with company benefits based in Pasadena, California. We are looking for local candidates only. 

Responsibilities:

• Support paid media efforts across platforms – Facebook/Instagram, Google/YouTube, Snapchat, TikTok, etc.
• Create new campaigns aimed at customer acquisition and direct response.
• Optimize and scale campaigns based on target performance metrics
• Analyze and report on campaign performance across platforms
• Keep track of latest platform developments (e.g., new features) and opportunities (e.g., betas) across paid media channels
• Maintain ad platforms in terms of custom audiences, product catalogs integrations, billing issues, etc.

Qualifications:

• Minimum 2+ years of experience running paid media on Google/YouTube, Facebook, Snapchat, TikTok, or similar platforms
• Strong understanding of paid media and associated metrics
• Fundamental understanding of attribution models
• Scrappy, determined, team player
• Problem solver with a sense of urgency
• Entrepreneurial mindset and ability to take ownership
• Excellent communication skills
• Experience working in direct response marketing is highly preferred

About You:

• You can get things done without perfect resources, are innovative, and work with a sense of urgency
• You have high standards, take ownership of your work, and are invested in the outcome
• You proactively help others, stay positive, and have a good sense of humor
• Strong analytical ability
• Comfort with a rapidly evolving work environment, and experience taking initiative
• Excellent communication and presentation skills
• Interest in the digital marketing industry
• Desire to run paid media as a career
• Test, Learn. Optimize mentality
• Highly energetic and uplifts people around them
• Learns new technology/business software with ease

Job Benefit Details

Salary: DOE

Health, Dental, Vision, 401K, PTO, All major holidays observed, extended holiday breaks, and more!

Submit resumes to jobs@711media.tv