Web
Web Development
Production
3D / Animation / Motion design / Video
Media
Radio & Television
The Challenge
Create Sales From Website & TV/Radio Commercials
Titan Upgrades helps homeowners get energy efficient home improvement upgrades, while protecting our planet and future. The company saw great potential in pursuing the spanish market and turned to 711 Media for production, digital marketing, and advertising services.
The Solution
1. Brand Identity
Your brand identity is how you want to portray your business to your customers, the design of your logo, and controls the perception of your company. Our team of creatives brought Titan Upgrades’ illustrated mascot to life. The character render was used on all TV spots.
2. Targeted Digital Advertising
711 Media launched a campaign for Titan Upgrades with targeted ads focused specifically for roofing services. We strategized to find and engage the most relevant audience by filtering internet users on the basis of their online behavior.
3. Full Production
711 Media fully produced two 60 second commercials and one twenty-eight minute infomercial for television. A Spanish version was produced to target a new audience. 711 Media handled production, creative, post production, talent scouting, and more.
- Graphics
- Full Production Staff
- Post Production
- Talent
- Art Direction
4. Media Strategy
The TV spots and infomercial produced were aired on various networks based on an analysis of their target audience, the time being viewed, and the network.
The Outcome
